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Peter Ping Li, Xi'an Jiaotong - Liverpool University

李平教授, 西安交通-利物浦大学

Peter Ping Li (PhD, 1991, George Washington University, USA) is Professor of Chinese Business Studies at Copenhagen Business School, Denmark. Before joining CBS, he was Professor of Management at California State University. His academic interest lies in developing theories around the interdisciplinary issues across the broad field of organizational management. In particular, his primary focus is on reexamining the extant Western theories from the cultural and historical frames of China and East Asia, especially applying the unique Chinese frame of Yin-Yang Balancing (as part of the Chinese philosophy of wisdom and framework of creative cognition) and the unique Yin-Yang Method of case study to the development of holistic, dynamic and duality theories. He has been widely recognized as one of the leading scholars in two fast emerging research streams: (1) emerging multinational firms (including the sub-areas of transaction value theory, learning-based view of MNE, disruptive innovation, and organizational trust), and (2) indigenous research on Chinese management (including the sub-areas of Yin-Yang Balancing and “Wu” (intuitive imagination for insight via metaphor) as well as their applications to management paradoxes, tensions, and dilemmas).


Dr. Li has published over 30 articles in various academic journals, including Organization StudiesJournal of Operations Management,Management and Organization ReviewJournal of International ManagementAsia Pacific Journal of ManagementJournal of Business Ethics, among others. He has also published two books, one in English on disruptive innovation at the bottom of the pyramid published by Routledge, and one in Chinese on case study method published by Peking University Press. He is a visiting professor of International Business in the University of Nottingham Ningbo China, also formerly a visiting professor at the China Center for Economic Research in Peking University (China), the School of Management in Xian Jiaotong University (China), and a visiting scholar in Stanford University (USA). Dr. Li is also a distinguished visiting professor at Renmin University as well as Zhejiang University, both in China. He has been invited to present his research in the U.S., U.K., Finland, Japan, Singapore, Hong Kong, Taiwan, and China. He has recently won threemajor research grants with a total of over US$1 million for the research projects on the topics of the indigenous innovation in China (Chinese National Science Foundation Major Project Grant); the policy design for inclusive urban development in China (Chinese National Social Science Foundation Major Project Grant), and business model innovation among small and medium-sized Danish firms operating in China (Danish Government Grant).


Dr. Li serves on the editorial boards of six management journals, i.e., Academy of Management Discovery, Journal of Management Studies, Management and Organizational Review, Asia Pacific Journal of Management, Journal of International Management, andGlobal Strategy Journal. The first is a journal newly launched by the Academy of Management. The second is the leading management journal in Europe; the next two are the leading journals devoted to the managerial issues in Asia, and the last two are the upcoming journals on international business. He also serves on the advisory board of the Journal of Chinese Human Resource Management. He once served as a guest editor for two special issues of Management and Organization Review (“Building, Maintaining and Repairing Trust across Cultures” and “Indigenous Management Research in China”). In addition, he is one of the five “Outstanding Reviewers” forManagement and Organizational Review (2004-2008). Finally, He is the founding Editor-in-Chief of Journal of Trust Research (published since 2011 by Routledge).

Primary Research Areas:
Emerging Multinational Firms

Indigenous Research on Chinese Management

Disruptive Innovation at the Bottom of the Pyramid

Entrepreneurial Imagination

Organizational & Inter-cultural Trust

Selected Recent Publications:

Disruptive Innovation in Chinese and Indian Businesses: The Strategic Implications for Local Entrepreneurs and Global Incumbents(edited book, February 2013, Routledge)

Toward an Integrative Framework of Indigenous Research: The Geocentric Implications of Yin-Yang Balance. Asia Pacific Journal of Management, 29 (4): 849-872, 2012.

Exploring the Unique Roles of Trust and Play in Private Creativity: From the Complexity-Ambiguity-Metaphor Link to the Trust-Play-Creativity Link. Journal of Trust Research, 2 (1): 71-97, 2012.

Toward a Learning-based View of Internationalization: The Accelerated Trajectories of Cross-Border Learning. Journal of International Management (Special issue: 50 Years of IB Research), 16 (1): 43-59, 2010.

Learning Trajectory in Offshore OEM Cooperation: The Transaction Value for Local Suppliers in the Emerging Economies. Journal of Operations Management, 28 (3): 269-282, 2010.

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